HOSPITALITY | CAMPAIGN/CONCEPT/FILM/CORPORATE
Above & Beyond
Going above & beyond to create a dynamic CSR campaign.
– Challenge –
Lawrence Ho has always been a firm advocate for sustainability across the Hospitality industry, constantly looking for new ways to innovate and improve Melco resorts sustainability initiative.
As a brand on a mission, Melco Resorts came up with a new CSR campaign, Above & Beyond, to showcase their absolute commitment to building a more sustainable future. To support this campaign they needed 8 gold standard brand films delivered in the space of a week.
– Insights –
Melco Resorts has multiple initiatives that make up their sustainability and CSR efforts but didn’t want to deliver their campaign around these in a traditional way.
We realised that by combining Melco Resort’s key campaign message with an abstract editing tone and approach to cinematography, we could create something truly unique to express their vision and commitment.
– Solution –
We worked alongside Melco Resorts at a break neck pace and on an incredibly tight timeline to develop 8 brand films, each representing the different areas of their CSR campaign, Above & Beyond. In order to accomplish this we set-up camp in our offices for 7 days straight while filming and editing, in the process going through three 24/hr shifts.
The end result was a campaign true to its vision and 8 incredibly diverse and abstract brand films that still told a clear story to their audience.
Total unique views for key brand film.
Total unique views for sub brand films.
Increase over target sales result.