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Fight For A Nation

FMCG | BRAND FILM/CAMPAIGN/DESIGN/PHOTOGRAPHY
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Pushing product through pride

– Challenge –

Number 1 is part of the largest privately owned FMCG in Vietnam, and actively sponsors and supports Vietnamese athletes across the globe.

One of their key partnerships is with Ben Nguyen, a world class Mixed Martial Arts fighter. They wanted to use Ben as a beacon for their brand as part of their ongoing sponsorship with Paris By Night, the largest Vietnamese television variety show in the world.

– Insights –

Ben Nguyen’s world class fighting ability, as well as his viral video knockout, has made him an easily recognisable name in MMA. But being born in America and based in Australia, he was keen to make an impact in his parent’s homeland and the place of his heritage.

We wanted to announce Ben to the Vietnamese people by showcasing his absolute dedication to his sport as he represents Vietnam, giving the nation an athlete to be proud of.

– Solution –

We followed Ben throughout his fight camp in Vietnam, capturing the arduous day ins and day outs of training and its toll on the body. We wanted to put a focus on the repetition and dedication that it takes to rise to the top level of such a gruelling sport.

The campaign made Ben Nguyen a true representative of the Vietnamese people and in doing so showcased Number 1’s dedication to helping the athletes of Vietnam.
Brand Film

Branding & Advertising

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Campaign Photography

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The Results

5,000,000

Unique views across social
and on-demand media.
3,000,000

impressions across social platforms.
8%

Increase in Number 1 energy
drink brand recollection.