FASHION | BRAND FILM/CAMPAIGN/PHOTOGRAPHY
HoganByYou x Jackson Wang
HoganByYou creates with Jackson Wang
– Challenge –
HoganByYou is a unique service offering by shoe & accessory brand Hogan, that lets the customer create their own Hogan trainer.
To bring this new service to market they partnered with Jackson Wang, a Hong Kong Korean popstar with global appeal. They wanted to produce a campaign that would intrinsically connect Jackson Wang to the HoganByYou service.
– Insights –
Part of Jackson Wang’s appeal to fans is his penchant for humour and a light hearted approach to fame.
We realised that we could create a campaign with Jackson that allowed his personality to shine through, while also highlighting the unique offerings of the HoganByYou service.
– Solution –
Working with Hogan and our collaborative agency partners Thirty30 Creative, we developed a story of espionage and intrigue as Jackson Wang broke into Hogan’s headquarters to create is very own pair of Hogan trainers. We supported this with a key visual campaign and Spotify content to create a multi-medium approach to marketing Hogan’s new service.
The end result was a campaign that created viewership and engagement records for Hogan and propelled the HoganByYou service to an incredible start.
Brand Film
Campaign Photography
The Results
18,000,000
Unique views & impressions
across social media.
across social media.
40,000
Customer comments & interactions.
28%
Increase in brand awareness
across Greater China.
across Greater China.