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HoganByYou x Jackson Wang

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HoganByYou creates with Jackson Wang

– Challenge –

HoganByYou is a unique service offering by shoe & accessory brand Hogan, that lets the customer create their own Hogan trainer.

To bring this new service to market they partnered with Jackson Wang, a Hong Kong Korean popstar with global appeal. They wanted to produce a campaign that would intrinsically connect Jackson Wang to the HoganByYou service.

– Insights –

Part of Jackson Wang’s appeal to fans is his penchant for humour and a light hearted approach to fame.

We realised that we could create a campaign with Jackson that allowed his personality to shine through, while also highlighting the unique offerings of the HoganByYou service.  

– Solution –

Working with Hogan and our collaborative agency partners Thirty30 Creative, we developed a story of espionage and intrigue as Jackson Wang broke into Hogan’s headquarters to create is very own pair of Hogan trainers. We supported this with a key visual campaign and Spotify content to create a multi-medium approach to marketing Hogan’s new service.

The end result was a campaign that created viewership and engagement records for Hogan and propelled the HoganByYou service to an incredible start.  
Brand Film

Campaign Photography

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The Results


Unique views & impressions
across social media.

Customer comments & interactions.

Increase in brand awareness
across Greater China.