MANUFACTURING | BRANDING/CORPORATE/DESIGN/PHOTO/VIDEO
For The Long Haul
Engineering brand precision
– Challenge –
BCI is a global engineering company that acts as the middleman for all areas of major construction developments.
They pride themselves on being in the trenches with their customers and a constant reliable partner throughout the projects that they’re a part of. As such they wanted a re-brand that instilled their beliefs and also showcased the quality of company that they are.
– Insights –
Engineering can be an ugly business and is rarely perceived as something beautiful and endearing. Family run business can be sometimes seen as lower tier.
We wanted to create a brand identity that showcased both the beauty of the business that BCI runs, the quality of service that they offer and also solidifies their commitment to the customers that they service.
– Solution –
We developed a full brand identity complete with a new logo, website and key brand strategies, along with a launch film to showcase this new vision to their customers.
The result was a considerable leap in quality across all content streams, a clear USP for their brand, and a supporting campaign that not only highlighted the beauty behind what they do, but also the dedication that they show to their clients.