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The Sound & Vision Of Hong Kong

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Standing out in the concrete jungle

– Challenge –

TOD’s is an Italian luxury shoes and footwear brand that has a strong connection to the world of automobiles.

TOD’s were entering the Hong Kong market and wanted to create a campaign that connected to its culture, with an emphasis on speed and excitement in order to truly captivate their Hong Kong audience.

– Insights –

Hong Kong is a place filled with vibrant back alleys, busy market streets and colourful street art. Not to mention it’s towering skyscrapers and thriving business district.   

We wanted to create a fast paced edit that made the product the focus of its journey. No faces, no names, all product and all Hong Kong.

– Solution –

Working with TOD’s and creative partners 30Thirty, we developed a campaign for both women and men, showcasing the sound and vision of Hong kong through the eyes of TOD’s luxury products. We scoured Hong Kong for key locations that were both relatable and iconic.

The result was a campaign that grabbed eyes and attention from the Hong Kong customer helping cultivate a strong brand following and grow brand awareness in the region.
Brand Film

Campaign Photography

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The Results


Total unique views & impressions
across social media.

Increase in brand recollection.

Increase on target click through rate.