RETAIL | CAMPAIGN/CONCEPT/FILM/PRODUCT
Time Is Love
A campaign about time, tradition & detail
– Challenge –
Solvil Et Titus has always been a brand that looks the bridge the passing of time with the eternal bond of love. They have a goal to tell unique stories through a passage of time and across countries and continents.
As a brand with a strong grasp of the substance of their storytelling, our challenge was to develop a new chapter in this timeless journey, but one not focusing purely on the couple dynamic.
– Insights –
The Solvil Et Titus customer is looking for experience as well as a great product, and as such wants the brand to take them on a journey that holds emotional weight.
With a strong brand proposition already in place, we realised that we could align the emotional tone of our campaign with the ongoing thread that runs through all of Solvil Et Titus’s content. Our unique differentiator would be the focus on one person’s ode to love, rather than a couple coming together to partake.
– Solution –
We worked alongside Solvil Et Titus to establish a series of brand films that aligned with the brands storytelling tone and their audiences desires. From script to cinematography, through post production, we brought to life a campaign that subtly asked questions about what love can mean to one person.
In doing so we produced a relatable yet whimsical view behind the curtains into love and it’s endless complexities. Audience sentiment was both strong and engaging.
Total unique views for key brand film.
Total unique views for sub brand films.
Positive campaign sentiment.