It's time to #thinkdifferently.
We work with brands to challenge the way they approach customer content & experience.
We ask them to take risks & to think differently, in order to build a stronger customer understanding of their brand. This in turn creates long term brand loyalty that has a lasting impact.
A tailored service approach for every brand.
The name we gave ourselves is the way that we approach every new client. How can we reset and think differently together, in order to achieve the best possible results. No one brand is the same and we get that, so the services that we offer are going to be the ones that allow us to best serve your needs as your strategic partner.
ideas, concepts, partnerships
Think
- Brand Activation - Naming/Identity - Platform & Positioning - Messaging Strategy/Standards - Trends & Insights - Content Planning/Strategy - Go-To-Market Strategy
film, photography, design, more
Make
- Art/Creative Direction - Planning/Production - Standards/Guidelines - Motion Graphics/Animation - Website/ App Development - Copywriting/Tone Of Voice - Retouching
advise, analyse, facilitate
Measure
- SWOT analysis - Benchmark Setting - How To Measure - Analytical Storytelling - Future Scoping
An adaptable & intuitive way of working.
D.A.P.P.E.R is our approach to the way we work with brands, ensuring that we hit the right marks at the right times. We have created an adaptable, intuitive and measured approach to brand building.
Define
Align
Produce
Push
Evolve
Repeat
1. Define
Define is all about working with our clients to develop a strong foundation that will take us all forward onto the next steps. Here we will work with you to define your brand direction and create clear consistencies across all touch points both for brand and content.
2. Align
Align brings the focus to aligning the foundations that we have developed with the goals and targets we set together for your brand. Here we will develop clear and measurable goals with you, as well as the overall brand activation strategy that we will be creating the content and experience around.
3. Produce
Produce is where we really get our hands dirty. Ideas, events and concepts that have been developed will be put into production and key metrics will be connected to every piece of content or brand experience we create for you.
4. Push
Push is all about launching the assets we’ve created and putting thebrand activation strategy into action. This isn’t a one-time thing of course as we’ll be launching content, events and more throughout the year.
5. Evolve
Evolve is the most important part of any partnership that we enter intoas we look to adapt our strategy based on the results that we’re seeing from the data we’ve gather. No strategy is guaranteed to work no matterhow well planned or thought through it is, especially with things like social media seeing constant changes in user behavior and trends. So the key for any brand is to constantly review their strategic implementation and evolve and adapt it throughout its lifespan.
6. Repeat
Repeat is exactly what we’re calling it. After reviewing our data and targets and re-adjusting our strategy as needed we continue to push out content and customer experiences. We keep reviewing our findings and adjusting as needed and repeating to ensure we’re finding real success and finding long term value for our clients.
Two clear channels to connect with your audience.
Content - Online Activation
Developing digital stories at different touch points, anchored by film & video, to drive brand loyalty and sales.
Campaign content to drive new customers and sales.
Story content to constantly engage with the customer and build brand loyalty
Practical content to educate the consumer on your brand and build brand reputation.
Literal content to drive sales of a product.
Experience - Offline Activation
Creating digital experiences that live on long after the customer has gone home.
Build brand awareness before the activation.
Engage the customer during the activation.
Leave lasting digital impressions long after the activation has ended.
The start of something special.
“We don’t think like others. We are creative, motivated and tenacious.
We may be small but we deliver big. We’d love to create something great together.”
We may be small but we deliver big. We’d love to create something great together.”
It’s time to reset
thinkdifferently@we-reset.com
thinkdifferently@we-reset.com
Be social
Reset Office –
2/F Unit 3, EW International Tower, 120 Texaco Road, Tsuen Wan, Hong Kong